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FCC Workshop: Broadband Consumer Context

September 9th, 2009 | No Comments | Posted in Government, Technology

FCC.gov Broadband.gov beta

From the official  FCC event website:

Broadband internet access presents consumers with a range of challenges and opportunities as the internet becomes a focal point for commercial transactions, social networking, and a host of activities pertaining to information gathering and exchange. E-commerce can save consumers time and money as they search out the best bargains from home. Online health care information can give users the wherewithal to ask better questions of their health care providers or seek support and advice from others in the face of a health care problem.

These activities typically involve the sharing of information – financial and personal – with institutions and individuals that make online access worthwhile. This may raise concerns among some consumers about the real or perceived risks that their information may wind up in the wrong hands.

This workshop will examine the broader context of the consumer experience from the perspective of the benefits it confers to consumers, the risks that may be associated with the benefits, and the obligations broadband connectivity may impose on consumers and institutions in an environment of pervasive data sharing and availability.

Workshop/Webinar Information:

Date: Wednesday, 9/9/09
Time: 1:30 pm
Location: Room TW-C305 (Commission Meeting Room)
Federal Communications Commission
445 12th Street SW
Washington, DC 20554
Directions
Coordinator:
Rachel Kazan
Phone: (202) 418-0651

Download MS Word file Agenda and Participant Bios

Topics (Preliminary):

The following are some of the preliminary topics that will be covered at this workshop. If you would like to discuss any other topics, please send us your suggestions.

  • What are the nature and scope of consumer benefits to e-commerce, online comparison shopping, and other activities that may confer informational benefits to people in their interactions with government, health care providers, and other institutions? What, for instance, are the efficiency gains from the internet’s capacity to help people organize activities in their communities (e.g., with respect to sports leagues, church activities, and volunteer organizations)?
  • To what extent is an individual’s personal information at risk in the course of everyday online activities, whether they are associated with commerce, communication, or collaboration? Are there other online safety considerations?
  • As more applications and personal data migrate to “cloud computing” platform, what are the policy challenges pertaining to security of data on such platforms, as well as ownership and control of users’ data?
  • Among consumers, industry, government, and civil society institutions, what is the proper locus of responsibility for addressing these policy challenges?

Agenda

1:30 pm Workshop Introduction, John Horrigan, Consumer Research Director, Omnibus Broadband Initiative, Moderator

1:40 pm Panel 1- Evolving Technology: New Challenges for Consumers

Michael R. Nelson, Visiting Professor, Communication, Culture and Technology, Georgetown University

Sascha Meinrath, Director – Open Technology Initiative, New America Foundation

Joel Kelsey, Policy Analyst, Consumers Union

Ari Schwartz, Vice President and Chief Operating Officer, Center for Democracy and Technology

Debra Berlyn, President, Consumer Policy Solutions

2:05 pm Panelist Discussion and Responses to Questions
2:50 pm Break
3:00 pm Panel 2 – Meeting New Challenges: Tools & Techniques
3:05 pm Panelists

Adam Thierer, Director, Center for Digital Media Freedom and Senior Fellow, Progress and Freedom Foundation

Alan Simpson, Director of Policy, Common Sense Media

Burke Culligan, Senior Director – Product Management, Yahoo!, Inc.

Michael W. McKeehan, Executive Director – Internet and Technology Policy, Verizon

Timothy Sparapani, Director, Public Policy, Facebook

3:30 pm Panelist Discussion and Responses to Questions

4:15 pm Closing Statements, Moderator

4:30 pm Adjournment

Can’t make a trip to DC? Attend the workshop online!

You’ll need to register to attend the webinar. You’ll also need to set up the required webinar software New Window prior to the event. Also check New Window to make sure that you have the appropriate players needed to playback the UCF (Universal Communications Format) rich media files. The sooner your computer is properly set up, the sooner you can join the event! If you have problems joining a meeting or viewing the webinar, please contact the events administrator.

Tweet your questions! External Website
Submit questions to panelists from Twitter @fccdotgov. Use hashtag #BBwkshp to have your question asked during the workshop.

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Socialnomics: The Future is Now

August 18th, 2009 | 11 Comments | Posted in Marketing, Social Media, Society

From Erik Qualman’s Socialnomics blog comes this powerful and persuasive video. If, like me, you’ve ever needed to justify an investment in social media services to an organizational decision maker, I have two words for you:

Watch this.

Data/Stats from the Video (sources are listed below by corresponding #):

Stats:

  1. By 2010, Generation Y will outnumber Baby Boomers. 96% of them have joined a social network.
  2. Social Media is the #1 activity on the Web.
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months. iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia.
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services. (Facebook’s ban in China plays into this.)
  7. ComScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
  8. A 2009 US Department of Education study revealed that on average, online students out-performed those receiving face-to-face instruction.
  9. 1 in 6 higher education students are enrolled in online curriculum.
  10. The percentage of companies using LinkedIn as a primary tool to find employees?: 80%
  11. The fastest growing segment on Facebook is 55-65 year-old women.
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
  13. 80% of Twitter usage is on mobile devices. People update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé. In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
  15. What happens in Vegas stays on YouTube, Flickr, Twitter and Facebook.
  16. The #2 largest search engine in the world is YouTube.
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica. 78% of these articles are non-English.
  18. There are over 200,000,000 blogs.
  19. 54% = Number of bloggers who post content or tweet daily.
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
  22. Facebook users (not employees) translated the site from English to Spanish via a Wiki in less than 4 weeks at a total cost to Facebook of: $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
  24. 34% of bloggers post opinions about products & brands.
  25. People care more about how their social graph ranks products and services  than how Google ranks them.
  26. 78% of consumers trust peer recommendations.
  27. Only 14% trust advertisements.
  28. Only 18% of traditional TV campaigns generate a positive ROI.
  29. 90% of people that can TiVo ads do.
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
  31. 25% of Americans in the past month said they watched a short video…on their phone.
  32. According to CEO Jeff Bezos, 35% of book sales on Amazon are for the Kindle device, when available.
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media.
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy; i.e.,  listening first, selling second.
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Addendum: Thanks to Mariana Evica for the prompting about the omission of the primary source of data presented in the video. Below are the sources (with hyperlinks, where available) cited by Erik Qualman.

Sources:

  1. Source: Grunwald Associates National Study – Info highlighted on Trendspotting Blog
  2. Source: Huffington Post
  3. Source: McKinsey Study also posted by David Dalka
  4. Source: First Stats: United Nations Cyberschoolbus Document
    • Facebook Stat: Mashable
    • iPhone Stat: Apple
  5. Source: Facebook
  6. Source: TechCrunch
  7. Source: comScore
  8. Source: U.S. Department of Education Study
  9. Source: Attempting to relocate
  10. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
  11. Source: Inside Facebook Blog
  12. Source: Twitter & World Population Data
  13. Source: Attempting to relocate
  14. Source: Metro Newspaper
  15. Opinion, not a statistic
  16. Source: TGDaily
  17. Source: www.wikipedia.org – calculated based on # articles per language category
  18. Source: China Internet Information Center, Technorati, Wikipedia
  19. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  20. Opinion, not a statistic
  21. Calculated based of Wikipedia article data found at www.wikipedia.org
  22. Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  23. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  24. Source: Universal McCann’s Social Media Research Wave 3
  25. Opinion, not a statistic
  26. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
  27. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
  28. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
  29. Source: Starcom USA-TiVo
  30. Source: Nielsen
  31. Source: Solutions Research Group
  32. Source: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5
  33. Source: Yahoo Finance
  34. Opinion from Socialnomics
  35. Source: Facebook
  36. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

Socialnomics - Erik  QualmanErik’s new book Socialnomics, is due out August 31st, to be exact.  I’m making it a top priority to add to my reading list.

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