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Kodak Flips the Bird to Mino HD With Newest Pocket Camcorder

August 27th, 2010 | No Comments | Posted in Social Media, Technology, video

So, what does Kodak do for an encore to its inexpensive, über-popular Zi8, Zx1 and PlaySport camcorders… and, well, Flip the bird to the Mino HD and its pocket-dwelling, video-on-the-fly brethren?

It does this.

Kodak PLAYTOUCH - Michael J. Russell - TranscendingTech.com - Planetrussell.net

Say, Kodak, we’d love to see a PlayTouch live, up-close and personal as soon as you can send one along for review.

—Mike Russell


Kodak Adds Touch to Its Mini-Camcorder

Kodak has expanded its pocket camcorder line with the new PlayTouch Video Camera, a slim, snazzy update to its very capable (but plain-Jane) Zi8 model. It’s more compact than its predecessor and the waterproof PlaySport, and has a bigger 3-inch LCD screen with touch navigation.

Kodak's PlayTouch Video CameraKodak’s PlayTouch Video Camera

The $230 PlayTouch is just 0.6-inch thick and weighs 3.5 ounces. The screen lets you view video in horizontal widescreen mode, although shooting is done vertically.

I had a quick look at the PlayTouch at a Kodak event a month ago, and the touch interface and menu controls are very intuitive and add a lot of appeal to the camera. The larger screen, which has a glare-shield feature that lets you apply two filters to the LCD for better viewing in bright sunlight, is also a great addition.

The PlayTouch has the same 1080p high-definition video capture as its predecessors and employs a 1/3.2 CMOS sensor that’s one stop more sensitive than that of the Zi8, according to Kodak. The mini-camcorder can also capture 720p video at 30 frames per second and 60 frames per second (the latter for slow-motion playback). It includes a jack for an optional stereo microphone.

As with other Kodak models, the PlayTouch has the familiar swing-out USB connector for shuttling video to a computer (it’s compatible with the Windows and Mac operating systems), and the included video-editing software lets you grab still images from video clips.

Of course, there is a Share button that lets you upload videos to popular social networking sites and send them to as many as 32 e-mail addresses.

The PlayTouch uses SD/SDHC cards for memory. It has an HDMI output for connecting to your HDTV, and Kodak even throws in an HDMI cable.

Look for it this fall in five colors: black, magenta, orange, teal and silver.

NYT portion via gadgetwise.blogs.nytimes.com
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Coolest, Wildest Unsubscribe Page Ever

December 23rd, 2009 | No Comments | Posted in Marketing, Posterous, video

Humor. Video. Guilt. – All proven modifiers/motivators of human behavior.

Behind all the the campy/creepy, post-modern humor, though, is some serious marketing, via the call to action to re-subscribe to Minneapolis-based Groupon.com‘s listserv at the end, too.

(Hat tip to Twitter user @GregPollack for the heads-up on this.)

Posted via web from planetrussell’s | [pre]posterous

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