If you have a passion for music and technology, can prove that you have a legit connection to the musical instrument, pro audio or recording industry and the self-discipline not to gawk at real rock stars and famous session musicians, the NAMM (National Association of Music Merchandisers) annual show in Southern California is real treat (unless you’re an exhibitor, I suspect) and a feast for the senses.
Think: Gene Simmons with a dorky badge and plastic tote bag on his arm, just like you and me. Sort of. Actually, he had a model on each arm en route to the Gibson Guitar booth when I was there, but still.
As a past NAMM member, I’ve had the opportunity to attend in previous years and have met some amazing and truly inspirational people. Fortunately, social media provides the opportunity to experience some of the sights and sounds of the event.
Enjoy the event videos below, courtesy of msretailer.com
See and Hear What’s Happening NOW
on Day 3 at the NAMM Show in Anaheim California!
See and Hear What’s Happening NOW
on Day 2 at the NAMM Show in Anaheim California!
See and Hear What’s Happening NOW
on Opening Day at the NAMM Show in Anaheim California!
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From director Chris Cairns of Partizan Labs comes this trippy, trip-hop example of sheer creative innovation (and apparent music video product placement.) Technics audio and Rosendahl DJ equipment appear to be the beneficiaries here.
Best known for his edgy Cadbury-Schweppes and Coke commercials, Cairns’ work is simultaneously humorous and technically flawless, seamlessly blending live-action footage and composited CGI animation.
Here, he brings his secret sauce to to British sci-fi hipsters Neurosonics Audiomedical Labs, Inc. as disembodied human beatboxes. If you came of age in the 1980′s, it’s hard not to see a smidgen of the influence of Devo here, as well. Finish that off with a flourish of cryptic, pseudo-explanatory text:
Kingdom of the unreal but also a higher state of being, ultimately free of the limitations of the material world through the agency of science, technology, and imagination.
I couldn’t have said it better myself. Really.
Oh, about those umpteen impressions advertisers normally need to make to sear an actionable memory of their product or service into your brain? Well, umpteen just became one, thanks.
You’ll remember this. In fact, it’ll turn your head around.
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