A Head for Music? Several of Them, Actually
From director Chris Cairns of Partizan Labs comes this trippy, trip-hop example of sheer creative innovation (and apparent music video product placement.) Technics audio and Rosendahl DJ equipment appear to be the beneficiaries here.
Best known for his edgy Cadbury-Schweppes and Coke commercials, Cairns’ work is simultaneously humorous and technically flawless, seamlessly blending live-action footage and composited CGI animation.
Here, he brings his secret sauce to to British sci-fi hipsters Neurosonics Audiomedical Labs, Inc. as disembodied human beatboxes. If you came of age in the 1980′s, it’s hard not to see a smidgen of the influence of Devo here, as well. Finish that off with a flourish of cryptic, pseudo-explanatory text:
Kingdom of the unreal but also a higher state of being, ultimately free of the limitations of the material world through the agency of science, technology, and imagination.
I couldn’t have said it better myself. Really.
Oh, about those umpteen impressions advertisers normally need to make to sear an actionable memory of their product or service into your brain? Well, umpteen just became one, thanks.
You’ll remember this. In fact, it’ll turn your head around.
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